Erica Acha-Morfaw
Communications & Marketing Manager
Erica Acha-Morfaw is the Communications & Marketing Manager for the Center for Outcomes Based Contracting, where she leads the strategy and execution that bring the Center’s mission, impact, and expertise to the K-12 education sector. As brand steward, she transforms the Center’s research and results into compelling stories and designs marketing strategies that move district leaders, providers, funders, partners, and policymakers from awareness to meaningful engagement.
Erica brings nearly a decade of communications and marketing experience with mission-driven organizations. Prior to joining the Center, she led communications for the State Charter Schools Commission of Georgia and advised higher education and healthcare organizations on marketing and communications strategy.
Erica holds an Accreditation in Public Relations (APR) from the Public Relations Society of America and a bachelor’s degree in Marketing from Georgia State University. She also serves as a volunteer leader with United Way of Greater Atlanta and The Junior League of Atlanta, organizations focused on poverty alleviation and early childhood literacy.